Effective date: 22/04/2026
Last updated: 22/04/2026
THERMALIQ (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data.
This Privacy Policy explains how we collect, use, store and protect personal data when you visit our website, contact us, submit a form, book a call, interact with our chat tools, communicate with us via WhatsApp, or receive a follow-up regarding your enquiry or demo request.
1. Who we are
THERMALIQ
Ditchford Bank Road, Hanbury, Bromsgrove, B60 4HS
United Kingdom
Email: [email protected]
THERMALIQ provides business-focused services for HVAC and refrigeration companies.
2. The data we collect
We may collect and process the following categories of personal data:
- name
- business name
- phone number
-email address
- job title
- information you submit through forms
- information you provide when booking a call
- messages you send through our website chat, SMS, or WhatsApp
- records of communication and follow-up activity
- basic technical and usage data, such as IP address, browser type, pages viewed, device information, and referral source
- appointment and enquiry history
- any other information you choose to provide to us
We do not intentionally collect sensitive personal data through this website.
3. How we collect your data
We collect data when:
- you fill in a contact form
- you request an audit, demo, callback, or follow-up
- you book an appointment through our calendar
- you use our website chat widget
- you message us through WhatsApp
- you communicate with us by SMS
- you email us directly
- you browse our website
4. How we use your data
We use your data to:
- respond to enquiries
- arrange and manage calls, demos, and audits
- send relevant follow-up messages by email, SMS, chat, or WhatsApp in relation to your enquiry
- assess whether our services are a fit for your business
- provide information about our services
- improve our website, workflows, and customer experience
- maintain internal records
- protect our business from misuse, spam, or fraudulent activity
- deliver and manage our services where relevant
5. Legal bases for processing
Under UK data protection law, we rely on one or more of the following legal bases:
Legitimate interests – for running and improving our business, responding to B2B enquiries, qualifying leads, managing communications, and improving our website and sales process
Contract – where processing is necessary to take steps at your request before entering into a contract, or to perform a contract with you
Consent – where consent is required, for example, for certain cookie-related technologies or optional marketing communications
Legal obligation – where we must process data to comply with applicable law
6. B2B communications
THERMALIQ operates on a business-to-business basis. If you contact us on behalf of a business, we may use your business contact details to respond to your enquiry, assess fit, arrange meetings, and send relevant follow-up communications by email, SMS, chat, or WhatsApp in relation to your request.
We will not sell your personal data.
7. Cookies and similar technologies
Our website and third-party tools may use cookies or similar technologies for essential website functionality, analytics, chat features, calendar booking, and service improvement.
Where required by law, we will request consent before using non-essential cookies or similar technologies.
If you later add tracking, retargeting, ad pixels, or advanced analytics, this Privacy Policy may need to be updated.
8. Third-party tools and processors
We may use trusted third-party service providers to help us operate our website and services, including tools such as:
- GoHighLevel
- website chat widget providers
- calendar booking tools
- SMS communication tools
- WhatsApp / communications tools
- website hosting or infrastructure providers
- analytics or form processing providers
These providers may process personal data on our behalf under appropriate contractual and security arrangements.
9. Communications and follow-up
If you submit an enquiry, request a demo, book a call, or interact with one of our demo experiences, we may contact you using the details you provide, including by email, SMS, chat, or WhatsApp, where relevant to your request.
These communications are intended to respond to your enquiry, arrange next steps, provide requested information, or follow up on a business-related request. We do not use your details for unrelated marketing without an appropriate legal basis.
10. International transfers
Some of our service providers may process data outside the UK. Where this happens, we take reasonable steps to ensure that appropriate safeguards are in place in line with applicable UK data protection law.
11. Data retention
We keep personal data only for as long as reasonably necessary for the purposes set out in this Privacy Policy, including:
- handling enquiries
- maintaining business records
- meeting legal, regulatory, tax, or contractual obligations
- resolving disputes
- improving service performance
As a general rule, enquiry and lead data may be retained for up to 24 months, unless a longer retention period is required for legal, contractual, or operational reasons.
12. Your rights
Depending on the circumstances, you may have the right to:
- request access to your personal data
- request correction of inaccurate data
- request erasure of your data
- request restriction of processing
- object to processing
- request transfer of your data where applicable
- withdraw consent where processing is based on consent
To exercise your rights, contact: [email protected]
You also have the right to complain to the Information Commissioner’s Office (ICO) if you believe your data has been handled unlawfully.
13. Data security
We take reasonable technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration, or disclosure.
However, no method of internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security.
14. Third-party links
Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties. You should review their privacy policies separately.
15. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. Any updates will be posted on this page with a revised effective date.
16. Contact
If you have any questions about this Privacy Policy or how we handle personal data, contact:
THERMALIQ
Ditchford Bank Road, Hanbury, Bromsgrove, B60 4HS
United Kingdom
Email: [email protected]k